Nothing Impacts Performance More Than Coaching

EcSell Institute Team

Bill_Eckstrom_Headshot_2014_sWilliam L Eckstrom, President

Bill has spent his entire career in the sales arena; the first 14 years in personal production and then 12 in strategic sales management.  He began his management career in 2000 with a medical equipment company and rapidly climbed the ranks, being named the U.S. Director of Sales.  In 2004, Bill was lured away to become Sr. V.P. of Business Development for a publicly traded healthcare organization.  By 2007 the organization’s stock price had doubled and at year's end, new sales revenue had grown 280%. 

Always fascinated with the performance of individuals and teams, in 2008 he founded the EcSell Institute to fill a void in the sales leadership profession.

Bill is passionate about the impact of effective coaching, leadership and management on the performance of individuals and teams.  As a result of his company’s experiences and research findings, Bill has been sharing best practices and formulas for peak performance to audiences around North America for many years.  He has presented to hundreds of groups ranging in size from 25-2,500.

Lincoln, Nebraska is home for Bill, Kerstin, Will Jr, Claire and Maddie.  An active family, three dogs and outdoor activities all keep Bill busy when not engaged at work.


will_sWill Kloefkorn, Director of Business Development

Will Kloefkorn has been in the sales industry his entire career. He has served as sales manager with the EcSell Institute team since the company's inception. He is responsible for leading EcSell Institute's worldwide sales growth strategies and business development initiatives.

Will's background includes business development jobs with recognized organizations such as ESPN, Enterprise and time with a smaller start-up. Will brings an unparalleled passion to the EcSell Institute and his belief in the effect of coaching, leadership and management on the productivity of sales teams has been felt on many levels.

In addition to his business development activities, Will is a popular speaker at EcSell Institute events as he is able to articulate the needs and solutions our members encounter on a daily basis.  He brings a refreshing approach when presenting to sales leaders, for he challenges his audiences to think about their impact on sales producers.  He is a student of leadership and coaching, knowing firsthand how those talents and skills can help take a producer from simply good, to extraordinary.  Will has created a highly informative presentation based on EcSell’s “Through the Eyes of the Sales Rep” research titled What You Are Not Hearing from your Sales Producers is Losing You Sales.

Will earned his Bachelor of Journalism degree from the University of Nebraska, and he resides in Lincoln, Nebraska with his wife Amy and young son Jackson. Beyond work and family, most of Will’s energies are spent in competitive athletic endeavors.  


Sarah_sSarah Wirth, Vice President of Member Services

Sarah Wirth has over 13 years of experience in employee assessment, leadership development, sales executive coaching, and customer service.

She began her career as a talent analyst for an international human resource firm, where she coached leaders in organizations ranging from small not-for-profits to Fortune 500 companies. When named chair of leadership consulting and a member of the senior operations team, she helped lead the organization to a 65% increase in revenues. In 2009, she joined a publicly-traded organization as the vice president of client service, increasing client contract retention by 36%.  In 2011 Sarah came on board with the EcSell team as Vice President of Member Services, where she oversees member retention and all aspects of sales coaching, leadership and management research.  Under Sarah’s leadership, EcSell Institute’s member retention has grown to over 94%.

Sarah has a passion for leadership and its impact on the performance of teams.  She takes an analytical approach to understanding the skills and talents of high-performing sales leaders and is constantly providing EcSell members with new methods for leading and coaching. 

Sarah has presented to executives from across the globe with organizations such as Mercedes Benz, Estee Lauder, Ritz Carlton, Cheesecake Factory and many more.  Her expertise in coaching and leadership, combined with her fact based, common sense approach to their application make her a sought after presenter at any event. 

Sarah has a B.S. from the University of Nebraska, holds a J.D. from the University of Michigan Law School and is a member of the Nebraska Bar Association. She has also served as a legal advisor for previous employers, specifically in the areas of contract, employment and intellectual property law.

She lives in Lincoln, Nebraska with her husband and two young sons.


kerstin_s-1Kerstin Olson, Chief Operating Officer

Kerstin Olson has been with the EcSell Institute since its inception. She has overall responsibility for membership services, information technology, finance, and the company's internal operations. She also serves as treasurer and secretary for the EcSell Institute Board of Directors. One of Kerstin's priorities is to help ensure that the passion, philosophy, and vision embodied at the corporate level are reflected throughout EcSell's membership base.

Kerstin resides in Lincoln, Nebraska with her husband and three children.



Sherri_CompositeSherri Daubert, Vice President of Partner Services

Sherri comes from the tech industry where she developed business from cold leads to sold solutions of technology support for companies. She joins EcSell with the responsibility of heading up the creation of a channel partner infrastructure to distribute EcSell’s new sales coaching cloud technology called ONE-UP.  

Sherri has been involved in multiple start-up companies and enjoys the energy of seeing her endeavors grow to success.   In complete alignment with the coaching philosophy embraced at EcSell and witnessing firsthand the difference that can make, Sherri is also passionate about keeping service at a high level by furthering productivity through strong and committed partner relationships.  

With a B.A. from the University of Nebraska, Lincoln is home for Sherri and her husband Jim, 2 yellow labs Rio and Remy and 2 of the couple’s four grandchildren.   In her free time, she loves travel, cooking, discovering great restaurants, gardening and creating memories with the family.  


Kathy_sKathy Collins, Vice President of Member Operations

Kathy Collins is an empowered facilitator who values project management and process improvement.  A detail-minded professional, Kathy has spent the last 24 years in advertising/marketing management, marketing director and traffic manager roles.  Kathy is poised at improving process efficiency and the tracking that corresponds with daily tasks.  As one that appreciates a fast paced, attention to detail work environment, Kathy is regarded as a trusted partner who can calmly facilitate client needs.  Kathy holds a bachelor of journalism degree from the University of Nebraska-Lincoln.  She enjoys volunteering for local non-profit organizations in addition to growing two mission-driven Internet businesses with her family.  She lives in Lincoln, NE with her husband and two sons and enjoys spending time with her family and friends as well as gardening, cooking and running.


Stacia_sStacia Jorgensen, Director of Research
Stacia Jorgensen brings an array of experiences in data collection and analysis to EcSell Institute as the Director of Research.  She has over 13 years of experience running a non-profit academic research organization and has expertise in both qualitative and quantitative data collection methodologies.  She specializes in collaborating with clients to meet the data needs of their specific sales team while providing information that is easy to use and understand.

Stacia received a Master of Arts in Sociology from the University of Nebraska-Lincoln.  In addition to her experience in collecting data, she also teaches research methods courses and courses in applied Sociology.  She resides in the mountains outside of Salt Lake City, Utah with her husband, two small children, and two small dogs.


Anna_SchottAnna Schott, Director of Marketing

Anna Schott is a senior at the University of Nebraska-Lincoln. She is studying public relations and advertising and has three concentrations in economics, English and hospitality management. She has an expansive background in marketing, project management, social engagement, leadership and strategic communications. With a passion for learning and staying on top of what’s current, Anna takes the initiative at EcSell to spark new ideas and continue to research what’s new and trending. She continues to lead her sorority as Chief Marketing Officer and was the former Service and Philanthropy Director. Anna’s persistence and drive never seems to fade along with her go-getter attitude and love of organization.

Raised in a small town, Anna enjoys any activity outside and planning get-togethers with friends. She likes reading, accomplishing things on her bucket list, writing and taking every opportunity to capture the small joys of life. 


aspen_therapy dogAspen, VP of Office Therapy

Aspen has over four years of experience in the therapy field. She puts in long hours at the office and enjoys a nice treat a couple times a day. She specializes in lengthy naps, staredowns until you pet her and shaking hands.