Title: "The Myth Behind Planned Obsolescence in Sales Compensation Plans"
Author: EcSELL Institute Pillar Partner, Mark Davis, Towers Watson
Overview: Why do sales rep compensation plans plans change so frequently? Sales reps might suggest that it is because they finally figured out to make money on the old plan,so management changes it in order to reduce their pay. The truth is, sales compensation plans typically change due to intrinsic limitation and external circumstances that simply reflect the dynamic nature of business. This sales manager research article provides a list of some the the primary drivers of sales compensation plan change, and each includes a case study example to illistrate it.