“You work where?” I was asked numerous times at my recent graduation party.
“The EcSell Institute.” I’d answer.
These are examples of how I usually explain what Ecsell does:
“We help sales departments maximize sales, and more importantly how to maximize sales team performance.”
If I get a quizzical look I dumb it down to this:
“We give sales managers and sales leaders the tools they need to be successful.”
If I get an intriguing look I’ll add this:
“We have even created a sales coaching cloud called ONE-UP which is able to track and measure high payoff coaching activities which we know cultivates success.”
Either the conversation stops there and him or her realize they don’t know what to ask next, or they pry me for more details about the state-of-the-art work we are doing at EcSell.