Academy Registration

This agenda is perfect for a new sales manager and/or a seasoned sales manager who wants to sharpen your skills and perfect the key responsiblities of a sales manager.

SALES TEAM MANAGEMENT ACADEMY INSTRUCTORS

Bill Eckstrom

Bill Eckstrom

President
EcSELL Institute


Sarah Wirth

Sarah Wirth

VP Member Services
EcSELL Institute

 

Steve Bohnenkamp

Steve Bohnenkamp

VP Sales and Marketing
Plymouth Tube Company

 

Jay Daily

Jay Daily

VP Business Development
Hoar Construction

 

 

Sales Management Academy Agenda

Understand the responsibilities of a sales manager including key sales manager duties and disciplines

Monday,  April 9

5:00 – 7:00 pm                   Sales Management Academy and Early Summit Check In

 

Tuesday, April 10       Sales Management Academy

7:00 - 7:45 am                    Continental Breakfast and Academy Check In

8:00 - 8:30 am                    Academy Kick Off with Bill Eckstrom, President, EcSELL Institute

8:30 – 4:45                        Academy Sessions

Winning The War on Sales Talent

How to keep your talent pool full of sales super stars.  Learn the importance of adding science to the art of selection.  Best practices around asking the right interview questions to identify super stars versus those who know how to interview well, even when their resumes both look great.

Turning Data Into Sales Behavior

How to define the KPI’s (Key Performance Indicators) for tracking productivity and how to effectively communicate the data to your sales producers.  Best practices for managing activity metrics, customer metrics, pipeline data, and compliance will be shared.

Preparing Your Sales Reps for Peak Performance

How to conduct effective pre-call/post-call coaching sessions. This includes dos and don’ts for sales managers during a sales call. Learn best practices around recognition and reward programs that incent the right behavior.    

Training - It Takes A Village To Become The Best

Sales skills training methods that ensure everyone understands how to use the most effective sales strategies. Best practices around frequency, format, and topics will be shared.

Setting the Vision With Your Sales Team

How to establish a systematic method for engaging and reviewing results with employees that generates growth and improves performance. Includes best practices on how to create agendas, which motivate and matter, for your 1:1s and weekly team meetings.  Learn what to include and how to conduct performance reviews, account plans, and territory plans. 


4:45 - 5:00 pm                   Wrap Up and Action Plans

 

 

The Sales Coaching Summit defines how to apply leadership and sales coaching techniques to the management tools and processes you learned at the Sales Team Management Academy. Add it to your agenda when registering!

Sales Coaching Summit for Sales Managers