Whether your company or team has been in existence for many years or only a couple of months, an accurate and realistic strategic planning effort can help you better prepare for the challenges ahead. Common sense indicates (and research findings substantiate) that those organizations having the clearest sense of their own goals and capabilities are most successful. An old adage says, "If you don't know where you're going, any path will get you there." Your organization must ensure that you are taking the path that makes the most of your talents, time, and resources.

 Authored by EcSELL Institute Partner: Penn State University