Measuring Manager Performance? 

You can't manage what you don't measure.

This white paper explains how we measure performance effectiveness.


4-Step Coaching Process

For those who see their leadership team as a way to grow sales.

Learn how it works here.

Why Sales Coaching Matters

Why Sales Coaching Matters

80%-90% of most training dollars are wasted without reinforcement or coaching. 

More in depth research found in our newly released E-Book.

Leadership Development Opportunities

Leadership Development Opportunities

Created for growth-minded individuals looking to further develop themselves.

Our clients not only measure sales coaching, but also  correlate sales coaching activities to sales team performance. Learn how sales departments are closing the sales manager information and performance gap in this descriptor. 

ONE-UP Descriptor

EcSell at a Glance

Performance of a sales team has little to do with what a manager knows and everything to do with what a manager does.  The challenge then lies in knowing how well sales managers are coaching (quality), who they are coaching and how often are they coaching (quantity). That’s why the EcSell Institute provides strategies for the continual improvement of sales management teams across the world by helping sales teams implement a sustainable coaching methodology that can be measured to test the consistency and quality of sales coaching effectiveness. Why? You may ask. Because we know that improving a sales manager’s ability to coach and lead has the biggest impact on sales team results.

Our_Team.pngMeet our team!

Bill Eckstrom Interview

Follow and learn how we create world-class sales coaching teams.

Sales Coaching Newsletter
Sales Coaching Newsletter

Emailed to you monthly, each issue features articles and best practices on sales coaching and leadership while maintaining a competitive edge with the latest research, technology and best practices in sales leadership.


Sales Coaching Blog
Sales Coaching Blog

Subscribe to our blog where you can learn what the science and research says about sales team performance.

Management Minute Videos
Management Minute Videos

These minute videos posted every Monday morning give sales leaders the opportunity to learn about new topics while while introducing challenges, questions and content you can't get anywhere else. Subscribe to our YouTube channel today!




Through the Eyes of the Sales Rep Survey

The only tool today that can benchmark how well a sales manager can coach.

Through the Eyes of the Rep Survey (TTEOTR) is a cutting-edge research tool to help your organization assess the quality of your sales managers’ leadership. This 60-question survey asks your organization’s sales reps to provide you feedback on their experiences with their front-line manager. With the results, the EcSell Institute works with your organization to identify strength areas and areas for growth for your sales teams. Using this sales rep driven data, a Coaching Quality Score is calculated for each of your sales managers giving you a reliable and accurate assessment of their sales team leadership and the impact it is having on your organization’s bottomline.

Interested in learning more? Contact us today and learn how your organziation can benefit from this tool.

Contact Us


EcSell Institute | 3201 South 33rd Street, Suite C | Lincoln, NE 68506 | Phone: 402.805.4238

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