Increase Results

With The Coaching Effect Performance System

Enhance Performance

With The Coaching Effect Performance System

Sustain Growth

With The Coaching Effect Performance System


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Selling Power

What is The Coaching Effect?

The Coaching Effect is a performance system consisting of a four-step coaching process that helps managers and leaders become high-performing coaches. 

Sales Management Training Programs
Explore The Performance System

The Coaching Effect is a proven performance system that helps managers and senior leaders become high performing coaches by using research, technology, data, and education. Learn more here

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Attend a Coaching Effect Event

From our regional, one-day Coaching Effect Academies to our annual Coaching Effect Summit, there are several opportunities during the year to learn and grow you or your team's coaching effectiveness. 

Choose Your Coaching Effect

Take the coaching effect quiz to find out which performance system best fits you or your organization’s management and leadership needs. Take the quiz here



Whether you're a growth minded leader looking for ways to improve and develop within your role, or you're a consultant looking for ways to supplement your offerings, we've got something for you.
As a Leader, Manager, or Coach

There are several opportunities for you to improve your coaching ability in order to motivate the performance of your team members. Begin to create a coaching effect by taking advantage of one or all of these offerings: 

As a C-Level Executive

You need support, data, and a process in place to consistently measure the effectiveness of your entire leadership team. Here are some ways you can begin implementing The Coaching Effect Performance System:

As an Independent Sales Partner

Add measurable value to your existing client services while simultaneously gaining access to new business opportunities on your own terms by adding The Coaching Effect Performance System to your line-up of solutions. Learn more about how you can become an Independent Sales Parter of EcSell Institute by clicking here

The Coaching Effect


Get the Full Effect 

Based on the research of over 100,000 workplace coaching interactions, The Coaching Effect will help leaders at all levels understand the necessity of challenging people out of their comfort zone and create a high-growth organization. Leaders will learn how they can develop trust relationships, drive accountability, and leverage growth experiences to propel their team members to the highest levels of success.

Through both hard data and rich stories, author Bill Eckstrom and Sarah Wirth demonstrate how leaders can measure and improve their coaching to lead their teams to better results.  

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The Coaching Effect
Documented Coaching Cloud Interactions
One-on-ones documented 
Coaching Cloud Resources
book based on the science and research of coaching

The Effect

"EcSell has significantly strengthened our team. I appreciate that I have full visibility into the coaching activities my managers are performing with their sales teams. Our sales have never been better!"
Mike W.
President at Medical Devices Company
"One of the best sales management trainings we've had the good fortune to take part in. The feedback we've received from the team has been great. We look forward to continuing our journey to mastering high performance coaching with the EcSell Institute while utilizing ONE-UP and growing to new heights as a team and organization - just watch us grow!"
Sue S.
National VP of Sales at Insurance Company
"Working with the EcSell Institute was a bright spot for me when I was in training, and I truly want everyone to recognize the unbelievable value that EcSell brings."
Patrick A.
Director at Pharmaceuticals Company
"Choosing to partner with EcSell has proven to be an outstanding decision. We can see the results through the development of our front line sellers, not to mention the sales growth that has come along with that. On top of all this, we have had the opportunity to work with some terrific people and are definitely getting an outstanding return on our investment."
Mike D.
Executive Vice President at Publicly Traded Consumer Goods Company
The Coaching Effect Blog

From the Blog

feature image Employee Engagement Leadership Development Professional Development Ideas
Develop Your Leaders the Way You Develop Your Employees

Adapted from "The Coaching Effect"

Why is it that a team can underachieve and then bring in a new manager and achieve significant growth?...

Read More
feature image The Growth Rings
3 Ideas to Incorporate Gratitude Into Your Everyday Life vs. Just the Holidays

My team deserved better than what I was about to present them.

No, I’m not referring to presenting a power point on EcSell strategy or a keynote...

Read More
feature image The Coaching Effect
What Makes Some Managers More Effective Than Others

Adapted from "The Coaching Effect"

We had many discoveries along the way as we sought to understand what made certain managers, leaders, and coaches...

Read More
Choose the coaching effect that best fits your needs and goals:
Take the Quiz