EcSell Institute Team


Founded in 2008, the EcSell Institute is known as the only organization that measures the impact coaching effectiveness has on employee performance. Since then, EcSell has collected and researched over 150,000 documented coaching interactions and works with a myriad of businesses, athletic teams, and school systems to ensure employees, athletes, and students are receiving research-backed coaching to achieve maximum performance.

The Vision
The Vision

A world where everyone knows what great coaching feels like.

The Mission
The Mission

To measure and improve the coaching effectiveness of managers in order to drive more performance from their team members. 



Our Values
The Values

We embrace growth opportunities // We celebrate curiosity // We are painfully collaborative // We disrupt through research // We lead with love // We are unapologetically real 

Sales Coaching

We Turn Your Managers Into Coaches

Your leaders and managers have the most impact on performance, which is why we are committed to helping you measure their effectiveness and help them improve to become high-performing coaches by standing firm in these pillars:  

Measure What Matters

We are passionate about getting you the metrics you need to make strategic decisions about your managers. The Coaching Effect Survey provides leaders with that data. It measures the coaching effectiveness of your managers by surveying those that are most affected; the team members. This gives the most raw insight into how often and how well your managers are coaching while providing a benchmark to build upon. 

Train with purpose

As a senior leader or owner, you have a lot on your plate. And finding a training organization that's a good fit, and not a bunch of fluff, is probably the last on your list of priorities. 

That's where we come in. We'll come along side you and understand your training needs and goals for your leadership team. Together, we'll figure out which steps in the process make the most sense for you in order to improve the performance of your leaders, and ultimately their teams. 

Make it fun

By incorporating The Coaching Effect Academy and/or Summit, we'll help you make ongoing learning an engaging, experiential event you can't find anywhere else. Your leaders will leave with more motivation and clarity on how to become a high-performing coach for their team. Sign up for event updates and see for yourself! 


Whether you want to explore our solutions, purchase a copy of The Coaching Effect, attend one of our events, or just subscribe to our newsletter or blog, we'd love to have you join the community.
Sales Coaching Events
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