Academy Instructors

The EcSell team works only with those in a sales leadership role by helping them focus resources against what is proven to drive results from a sales team.



Bill Eckstrom

Founder and President
EcSell Institute

William L. Eckstrom (Bill) has spent his entire career in the sales arena, the first nine years in personal production and the past 17 in strategic sales management. His accomplishments as a sales producer placed him in the top 5% of his industry worldwide, and he received local and national recognition for his achievements. In sales management, Bill's record is also exemplary. He began his sales management career in 1996 with a healthcare consulting company. In 2000, Bill became District Sales Manager for a national medical equipment company and was quickly promoted to Regional Manager. Within two years he was again promoted, to U.S. Director of Sales. During this four year stretch, which was inclusive of 9/11, sales increased over 80%. In late 2004, Bill was lured away to become Sr. V.P. of Business Development for a publicly traded healthcare organization. By year end 2007, the organization's stock price had doubled and new sales revenue had grown 280%.

Bill is a nationally recognized public speaker. His presentations include topics such as Team Building, How to Achieve Peak Performing Sales Teams, and The Sales Performance Evolution:  Why Can't Manage Your Way to Growth.

Lincoln, Nebraska, is home for Bill, his wife, and their three children. His passions, along with family, often involve outdoor activities. He is an avid hunter, fisherman, and biker. His community is important to him, and Bill serves on several boards which reflect his interest in civic responsibility.

He can be reached at


Sarah-Wirth_2014Sarah Wirth

VP Member Services
EcSell Institute

Sarah Wirth has over 12 years of experience in employee assessment, leadership coaching, and customer service. She began her career as a talent analyst for an international human resource firm, helping client organizations assess the fit of job candidates’ natural abilities with potential roles. In 2001, she began coaching leaders in organizations ranging from small not-for-profits to Fortune 500 companies. In 2006, Sarah was named chair of leadership consulting and, as a member of the senior operations team, she helped lead the organization to a 65% increase in revenues. In 2009, she joined a publicly-traded organization as the vice president of client service, increasing client contract retention by 36%.

Sarah also holds a J.D. from the University of Michigan Law School and is a member of the Nebraska Bar Association. She has served as a legal advisor for previous employers, specifically in the areas of contract, employment and intellectual property law.

She lives in Lincoln with her husband and two young sons. She loves to spend most of her free time with her children, but also makes sure she carves out some time each day for exercise and knitting.

Talk to Sarah at