The Coaching Effect Blog

The Coaching Effect Blog

    Social Networking versus Professional Networking

    by Bill Eckstrom / October 1, 2009

    At EcSELL's last sales management webinar, we began with a four minute video ( that was orchestrated by Erik Qualman, founder of  The video highlighted, with startling statistics, the growth of social media in our society along with some of its impact. 

    What I took away from the mind boggling numbers is the amazing need for people to "belong and connect".  Maslow was pretty accurate with his hierarchy of needs, but I had no idea how dead on that ol' boy was.  Networking, being a part of a community, can be a benefit to the participants in many ways, especially if the community's purpose is to promote or build a greater good.

    Don't get me wrong, companies should not promote social networking for their associates while at the office, but I do believe there is a place for "professional networking".  Linked In?  Nah.  Facebook?  Nope.  While those have a place with your talent identification and acquisition programs, I'm referring to a professional network that can share best practices and solve real business problems for your sales management team, and hence, your sales department.  Do your sales managers have a resource that can help them drive greater productivity?  Check out what the EcSELL community can do for your sales management team.

    Tags: Sales Planning Career Development Plans

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    Bill Eckstrom

    Bill Eckstrom

    William Eckstrom is the CEO and Founder of the EcSell Institute. Bill has spent his entire career in the sales management and leadership arena. In 2008, he founded the EcSell Institute to fill a void he witnessed and personally experienced in the sales leadership profession. He's went on to present a viral TEDx Talk and co-authored the best-selling book, "The Coaching Effect."

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