The Coaching Effect Blog

The Coaching Effect Blog

    EcSELL Institute Welcomes FONA International

    by Kerstin Olson / February 1, 2011

    The EcSELL Institute welcomes FONA International as the newest member to the EcSELL community. FONA International is a unique place of intelligence, innovation, and technology.  From the beginning, Joe Slawek envisioned a culture that challenges conventional assumptions.  Recruiting some of the world's leading experts in flavor development and applied food scienc, FONA is a place focused on new flavor ideas and consumer-preferred product solutions.  Add to that a bedrock commitment to the highest standards of personal integrity, exceptional service as well as mutual respect, and you have a culture that stands apart.

    FONA believes great solutions are forged of strong minds, optimism, expertise, and hones exchange.  Whether in Chicago, London, Guadalajara or Toronto, it's not unusual to walk by a conference room and see world-class technologists, flavorists, and marketers wrestling with a unique client problem.

    It is from this environment that FONA has given birth to extraordinary innovations from microencapsulated flavor solutions to nutraceutical flavor masking, from Flavor University® to FONATECH®.

    We applaud FONA International for joining a growing segment of Sales Managers committed to enhancing their sales leadership, improving their management acumen, and staying current with trends and proven best practices through membership to the EcSELL Institute.


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    Kerstin Olson

    Kerstin Olson

    Kerstin Olson has been with the EcSell Institute since its inception. She has overall responsibility for membership services, information technology, and finances. She also serves as treasurer and secretary for the EcSell Institute Board of Directors.

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