The Coaching Effect Blog

The Coaching Effect Blog

    How to align sales & marketing for more B2B leads

    by Kristi Shoemaker / March 7, 2011

    Posted by Kristi Shoemaker

    Our March Sales Management Webinar will focus on the secrets that help you focus your B2B lead-generation efforts, align your sales and marketing organizations, and drive more sales revenue. 

    It is unique in that we are encouraging sales departments to invite their marketing folks to listen to this webinar together. Often time sales and marketing are going in different directions.  Use this as a way to create a bridge to begin working together.

    "The Truth About Leads" is a practical presentation that will shed light on the little-known secrets that help you focus your B2B lead-generation efforts, align your sales and marketing organizations and drive revenue. Delivered by Dan McDade, prospect development expert and author of a book by the same name, this compelling presentation debunks traditional thinking while uncovering the truths that lead to additional, larger and more profitable wins for your organization.

    You will learn:

    • Insight and understand on the problems that exist in the world of lead generation and lead qualification
    • What prospect nurturing means and how to do it
    • Understand the cause of misalignment between sales and marketing
    • Learn the cost of not address broken processes
    • How to keep everyone on the sales and marketing team accountable
    • The top 10 actions that will help you improve lead generation results

    The webinar is based on Dan McDade's newly published book, "The Truth About Leads". 

    Tags: Sales Process

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    Kristi Shoemaker

    Kristi Shoemaker

    Kristi is a marketing communications and public relations expert with over 30+ years of experience in a variety of industries. She was an integral part of EcSell's go-to-market strategy and execution from 2008 - 2012. Kristi enjoys taking a holistic approach by integrating all the key marketing disciplines to create synergies that generate maximum results. She is currently the president of KLS Consulting in Lincoln, Nebraska.

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