The Coaching Effect Blog

The Coaching Effect Blog

    11 Sales Lessons: How To Apply Them to Life

    by Kristi Shoemaker / August 1, 2011

    Today's Sales Coaching Blog is written by our friend and EcSELL Institute Pillar Partner, Tony Cole, President of Anthony Cole Training Group. Lean more from Tony at our August 29 Sales Management Webinar where he will show you how to identify the symptoms of a dysfunctional, under performing sales team and then how to motivate sales people and restore your sales performance health.


    11 Sales Lessons for Life
    by Tony Cole, President of Anthony Cole Training Group

    Does life teach us about selling or does selling teach us about life?  No doubt, it works both ways.  But the business of salesTony Cole, Anthony Cole Training Group and those who find their careers in selling, are unique.  Selling involves full engagement and the most successful salespeople agree that they never really leave it; that selling is in fact, a way of life. 

    Here are 11 sales lessons that apply to our lives:

    1)      The more the merrier.  The more prospecting you do, the more opportunities and sales you will get. The more people enriching your life, the broader community you share and the happier you will be. 

    2)      Always be selling.  In sales, you can encounter your next opportunity at the dry cleaners or your child’s sports event.  The same is true in life.  You never know where you might meet your next friend or influential person.  The secret is to be open and engaging.  Don’t stand on the sidelines waiting.

    3)      Share your goals. Beneath the business goals are your personal goals, the ones that really matter.  If you share your goals with someone who loves and cares about you, it has been proven that you have a much better chance to reach them. The same is true in life.  Selling is simply the means to reaching your personal goals.

    4)      Don’t focus on closing.  Focus on understanding the prospect’s biggest problems and then, how you can solve them.  In life, while you may want to have the end in mind, staying in the moment is just as important. The end will be much more fulfilling if you enjoy each day of the journey.

    5)      Be resilient.   In selling as in life, there are many hurdles.  Determine which hurdles need to be jumped and which you can walk around.  Either way, determine the best way to get past them and continue on.

    6)      Really Listen.  Listening is your greatest advantage (if you use it) and your most productive activity.  In selling if you are talking, you are not listening.  If you become a great questioner and listener, prospects and people will follow you!

    7)      Find your mentors and fans.  Look around and find those who care about your success.  There is nothing in business or life that will be more helpful in a tough spot than someone who encourages you and kicks you in the butt.  (Your true fans will be tough and encouraging.)

    8)      Give referrals, give back.  Businesses are built and survive on referrals.  The same is true in life.  Our greatest personal success is often found in giving back to our schools, churches and organizations that serve our community.  This is true even when it comes to sharing your friends!

    9)      Focus on severe mental anguish.  In sales, finding a client’s true and deepest problem that must be solved is the first step.  How well you do at this critical step will determine your success in the end.  Similarly in life, if you determine what is most important to you and build your life around that, you will achieve personal success.

    10)   Always be a resource to others.  Your best clients have become your best clients because you have delivered a valuable solution to their problems.  Here is a thought provoking question:  do you gain more personal satisfaction out of helping yourself or others?

    11)   Take responsibility.  Your success in sales or in life is up to you.  You choose how you approach each day, from what perspective and with what attitude.  Make each day a gift, each perspective an open mind and each attitude a winner.


    Check out our August Sales Coaching Webinar, feature Tony Cole, President of Anthony Cole Training Group.  Tony was an instructor at our Spring 6 Pillars of Sales Productivity Workshop. We are thrilled to bring him back to share another perspective on sales management.

    "The 5 Dysfunctions of Most Sales Teams"
    August 29 Webinar
    10 PST /12 CST / 1EST
    Learn more and register online.

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    Kristi Shoemaker

    Kristi Shoemaker

    Kristi is a marketing communications and public relations expert with over 30+ years of experience in a variety of industries. She was an integral part of EcSell's go-to-market strategy and execution from 2008 - 2012. Kristi enjoys taking a holistic approach by integrating all the key marketing disciplines to create synergies that generate maximum results. She is currently the president of KLS Consulting in Lincoln, Nebraska.

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