The Coaching Effect Blog

The Coaching Effect Blog

    Simple Lessons From EcSELL Members

    by Bill Eckstrom / January 3, 2013

    describe the imageToday was my first office day in 2013.  To punish myself for spending the past few days goofing around, it would only make sense to start the year off with profound intensity (the goal was likely achieved based on the reaction of a few colleagues).  By 6:30 a.m. a local coffee shop found me seated in a comfortable chair with computer open.  One of today’s “urgent and important” tasks was to complete some outstanding work on our Sales Coaching Summit web site.   It had to get done, no excuses. 

    Some things didn’t go as planned—we needed more intensity.  A few changes had to be accommodated—turn up the intensity a little more. 

    Mission accomplished with only a few casualties-- the EcSELL Institute Summit was announced today, the result of a committed team.  A classy, well done email was sent to all EcSELL members with what I considered to be a heart-felt, succinct message from me.  By early afternoon a few personal responses from our members were coming in, but I couldn’t let off the intensity to read them—still too much to do.  It wasn’t until later in the day, exhausted and grumpy that I took the time to read. 

    There were a couple classy notes from members telling me they were excited about the agenda and the instructors. I then noticed a series of emails from a couple members who became acquainted while at our Summit. It became obvious they had copied each other in their response to me.  I read the series and laughed out loud.  I forwarded the emails to the EcSELL team in hopes their day would be brightened like mine.  It was then I remembered a simple, but oft forgotten philosophy:  spread some love and laugh each day!

    In order to protect the innocent we’ll call them by fictitious names; “Jay” and “Mark”.  Again, these were verbatim responses (except for the opening sentence) to the Summit announcement (that included pictures of our instructors). 

    Sent to me by “Jay” at 3:08 p.m., “Mark” was CC’d.

    Is XXXX out of High School yet? Does he have his driver’s license?

    Thought we had minimum age requirement at the Institute.  I’ll bring some of the Disney signs that stipulate minimum height requirements for the rides. 2013 must be a little thin?

    Sent to “Jay” by “Mark” at 3:25, I was CC’d


    Excellent analysis and review of the key issues!
    Additionally I would like to bring forth the following observations and questions for Bill:

    1) Mr. Singer is a Dr.  - I assume that means "Doctor", which is very impressive because I understand you need to go to school for a wicked long time to get that next to your name.  I can only assume that he is there to support issues with attendees during the cold and flu season.  (Thank you for thinking of us)
    2) Mr. Mallin has a PhD - again very impressive.  Can he answer the following key questions:

    • Why does the "h" in "PhD" have to be lower case?  Why can't it be big like the "P" and "D"?  It's just wrong to treat it that way.

    • I was told there would be no math...does he want us to do math?

    • What did he sell to get his PhD?

    3) Bill Benjamin has two first names...what is his last name and why won't he share it with us?
    4) How much does it cost to come to the meeting but only attend the dinners?
    Thank you for your support,

    Sent to “Mark” by “Jay” at 3:31, I was CC’d

    Please forward me the “dinner only” plan specifics.  I like where you are going on that.

    Also, I agree with the PhD stream of thought.  I have used a post hole digger in the past.  What’s the big deal?  I also jump on a riding lawn mower from time to time.  You won’t catch me with the RLM designation. I don’t get some people.

    Sent to “Jay” by “Mark” at 3:45, again, I was CC’d

    Perhaps a real sales management list of programs that people can start using immediately would be a nice "alternative" to all this "how to be a better manager" and "like the people you work with" and "19 pillars to working too hard" sessions:

    The Jay and Mark program would have real world programs like:

    • How to look busy without really doing anything

    • Graphs...the path to looking like you know what you are talking about

    • Expense accounts...nice!

    • Don't take people golfing and then out more productive and drink while you golf with them

    • Sales...there is a reason no college will let you major in it

    • How to hire ugly people that will make you look and feel more attractive

    • Sales Management...yes, we know it looked cool before you actually did it, but now what?

    • How to attend sales educational seminar thingy but really just hang out at ridiculously priced resorts and laugh.

    That's not our complete program but I think you get the idea,

    Thank you gents, you made my day complete!

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    Bill Eckstrom

    Bill Eckstrom

    William Eckstrom is the CEO and Founder of the EcSell Institute. Bill has spent his entire career in the sales management and leadership arena. In 2008, he founded the EcSell Institute to fill a void he witnessed and personally experienced in the sales leadership profession. He's went on to present a viral TEDx Talk and co-authored the best-selling book, "The Coaching Effect."

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