April 9, 2018  I  Nashville, TN  

Sales Coaching Academy 
Content Covered


Want this for your entire leadership team?

Contact us today to set up an academy with your sales leadership team onsight.  


Become a World-Class Coach

This one-day event provides managers, coaches and leaders the information, best practices and tools they need to become high-growth, effective coaches. They will learn about: 

  • The relationship between effective coaching and sales results
  • The coaching activities that are most related to increased sales performance
  • What the ideal coaching frequency is. 
  • Best practices on how to improve the quality of coaching activities.  



Sales Coaches

The Coaches

Bill Headshot.jpgBill Eckstrom 

As President and founder of the EcSell Institute, Bill has spent his entire career in the sales arena; the first 14 years in personal production and then 13 in various sales leadership roles. His management career began in 2000 as a District Manager for a medical equipment company and was promoted to U.S. Director of Sales in 2003. In 2004, Bill was lured away to become Senior Vice President of Business Development for a publicly traded healthcare organization. In 2008, he founded the EcSell Institute to fill a void he witnessed and personally experienced in the sales leadership profession.


Sarah Headshot.jpgSarah Wirth 

Sarah has over 17 years of experience in employee assessment, leadership development, sales executive coaching, and customer service. She coached leaders in organizations ranging from small not-for-profits to Fortune 500 companies. Sarah has presented to executives from across the globe with organizations such as Mercedes Benz, Estee Lauder, Ritz Carlton, Cheesecake Factory and many more.  Her expertise in coaching and leadership, combined with her fact based, common sense approach to their application has grown EcSell Institute’s member retention to over 94%. 




Academy Breakdown

Participants will walk away with best practices and processes for completion of each activity. 

Growth Coaching Activity #1: One-to-One meetings     

Growth Coaching Activity #2: Career Discussions

Growth Coaching Activity #3: Team Meetings

Growth Coaching Activity #4:  Joint Sales Calls

Growth Coaching Activity #5: Sales Call Evaluations 

Coaching Activity Tracking System



Who Should Attend 

  Anyone responsible for . . . 

  • leading or managing a team across any department or within any industry.  
  • growing and developing the members on his or her team.
  • hitting a sales goal. 
  • the training and development of teams. 

Past Attendee Titles

  • Chief Executive Officer
  • Chief Sales Officer
  • Sales VP/SVP/EVP
  • Sales Operations VP/Director/Manager
  • Sales Enablement VP/Director/Manager
  • Sales Training VP/Director/Manager
  • Inside Sales VP/Director/Manager
  • Sales Manager/Director

Growth Investment

Academy Registration

$ 995

April 9, 2018

  • Day-long workshop materials

  • Food - breakfast & lunch

  • Personal coaching playbook 

  • Access to EcSell research 


Stick around for our 10th Annual Sales Coaching Summit

It will be our biggest event yet! 

Our most popular, highest rated speakers will be returning along with world-renowned thought leaders in the fields of coaching, leadership, psychology, development and team performance.

This is EcSell's largest coaching event attracting leaders from across the world who are looking for ways to think differently about how they coach, lead or manage their teams in this ever evolving, complex world.

Attendees will learn how-to apply the latest fact based solutions that propel individuals and teams to the highest levels of performance. 

Learn more about the two-day event here

Past Event Photos

What Participants Have Experienced

"The Academy provided a well organized and thought out process to help my team grow professionally and personally."

"Practical application of coaching principals."

"I always learn so much when attending the Sales Coaching Academy. I have seen my skill level improve as a coach over the last two and a half years."

"The Sales Management Academy allows my team to stop, think, and evaluate best practices in a collaborative learning environment once a year. It is always a great time of professional development for my team. It's a worthwhile investment in our people."

"Practical insights on what are top priority items for sales management to improve team capabilities."

"Great training! I will implement ideas immediately."

"Great material and communication. I wish I could have seen this years ago."

"I like the practical content combined with forms and methods that can be executed as soon as we leave."

"Highly interactive session, thought provoking dialog and approach to motivating sales individuals."

"Provided a process to follow as a coach with the flexibility to make it unique to my organization."

"The Academy really helped me understand where I, as a coach, can have the biggest impact on my team."

"The Academy equipped me with real life improvement techniques to improve as a sales and career coach."

"Great experience working with professionals that understand sales people, training, coaching, and its role on performance."

"This process was well timed for me and will set me up for success if I want it. It is now up to me!"


Hutton Hotel Nashville's Original Lifestyle Hotel 

📞 615-340-9333

Academy registration investment does not include your stay.  


Following registration, you will receive a link to make hotel reservations if you choose to stay at The Hutton Hotel.


Sales Coaching Academy Location