Sales Coaching Blog

A New Year, A New Challenge:  Help Your Reps Embrace the Change that 2016 Will Bring

Posted by Sarah Wirth

January 13, 2016

roi.jpgThe start of a new year is often a time of change for sales teams.  You most likely have a new sales goal, probably a new sales focus and maybe even a new corporate strategy.  While some reps may quickly embrace the changes on your team, others may be frustrated by being asked to do things differently or more aggressively than they ever have before.  So how can you motivate your sales team to embrace the new challenges that 2016 brings?

One of the key ways to lead your sales team to positively accept change is to help them to internalize the change.  That is, you can’t simply tell them why the change is good for them or the organization and expect that to motivate them to embrace the change.  This type of message will only have minimal impact if they don’t fully understand and believe the reasons themselves.  This is why external stimuli to promote changes in behavior oftentimes has short-lived results or doesn’t work at all.  People change when they want to change.  It’s as simple as that.

Here are 3 ways to help people internalize and commit to change:

  1. Give your sales team members time to consider how the change will impact them in a positive way. Ask them to think about what could happen if the change creates the desired impact.  How would their job be better?  How would it help them achieve more?  How would it make their life easier?  Encourage them to take the time to answer these questions and begin to visualize the potential positive result. Most importantly, don’t tell them why you think the change is good for them.  Allow them to discover it themselves.
  2. Ask your sales team to share their positive visions for change. In meetings, have reps talk about where they hope and believe the change may lead them and the organization.  Encourage them to talk to each other about what excites them about the change.  Listen to the ideas they express to find language that you can use to reinforce the need for change.  When they are frustrated, use their own language to re-direct them toward the positive vision they have articulated.
  3. When challenges arise, it’s important to help your sales team focus on solutions. All change leads to growing pains.  Let your sales team know this is normal and expected.  Listen to their concerns, but then help them turn their attention to fixing the problem.  Brainstorm ways to overcome the challenges.  Troubleshoot obstacles with them.  Get them involved and engaged in finding creative ways to solve issues.  Above all, keep them focused on what they can be doing to realize their vision.

Overall, trepidation and anxiety are normal responses to change, and these feelings can hold your sales team back from embracing the new directions that are important to your company’s forward momentum.  Motivating your team to believe in the change themselves and reinforcing this positive belief is the way to build true and lasting commitment to a new direction.

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Learn more ways to help your sales team embrace new strategies by downloading this white paper on the importance of coaching rather than managing your way to growth!

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Topics: coaching sales reps, Leading Change

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