The Coaching Effect Blog

The 2018 Highest Performing Coach and Team Award Winners

Posted by Sarah Wirth

May 2, 2018

Sales Coaching Blog

At our most recent Sales Coaching Summit, we announced our 2018 Sales Coaching Award winners. Two award recipients were recognized for not only leading their teams to excellent sales results, but doing so through the implementation of coaching best practices that allow their sales team members to grow and flourish. The highest individual honor was bestowed upon 2018 Coach of the Year, Curt Reekers of Orthopedic Solutions Inc.

Mr. Reekers manages a sales team that was over 100% to sales goal in their most recent fiscal year. The success of his team has been credited to Mr. Reekers’ consistent, responsive and accountable leadership style. In an annual coaching quality survey, Mr. Reekers’ sales reps indicated a high degree of satisfaction with his coaching, with 100% of them describing him as an excellent sales coach.

Further, they offered comments such as “he constantly challenges me to get better and grow by understanding me, our business and holding me accountable to improve and excel.”

Going beyond expectations, Mr. Reekers executed his coaching activities at a 104% completion rate, as measured in EcSell Institute’s ONE-UP Coaching Cloud. In appreciation and celebration of Mr. Reekers, many of his sales team members recorded their tributes to his coaching as part of the award presentation.

Delta Dental of Wisconsin was recognized as EcSell Institute’s 2018 Coaching Team of the Year. As the company began their last fiscal year, the Delta Dental of Wisconsin team faced a challenging environment because of changes taking place in its industry, and knew they had to do things differently to achieve their goals.


So they focused on new strategies to better engage with existing and prospective customers. Importantly, their leaders encouraged all team members to experiment with ways to improve their work. By not resting on their laurels and fostering an environment that encouraged new ways of working, the team ended the year on target  and set themselves up well for success in the year to come.

Both of these award winners have spent years partnering with EcSell Institute to improve their coaching of their sales teams. Like most top performers, they have demonstrated a thirst for knowledge and a desire to constantly improve.

They know that as they become better coaches, they help their team members become better individual performers. This focus on their own skill development has not only helped them hit their sales targets, but most importantly, helped their team members achieve their personal and professional goals. If these award winners inspire you to take action in becoming a better leader coach or manager, then we suggest . . .

(1) Digging into our sales coaching best practices, research and content on our resources page,

(2) Scheduling a time to talk with one of us here about your goals, pain points and leadership needs, and/or

(3) Signing up for event updates to be notified when registration is open for our 2019 coaching events. 

Send Me Event Updates

Who we are . . . EcSell Institute is known world-wide for its development of sales coaching strategies, tools and best practices for sales managers and executives. Headquartered in Lincoln, Nebraska, the company was founded in 2008. It has grown into a market leader in the areas of sales coaching research, methodology and resources, and it’s become known for its ONE-UP Coaching Cloud, which provides sales leaders with an innovative, simple way to execute, track and analyze their sales coaching behavior.  Each spring, EcSell Institute holds a Sales Coaching Summit to recognize excellence in sales leadership, as well as educate sales leaders from around the globe on a variety of topics related to sales coaching and performance.


Topics: Leadership Development, Sales Coaching Events

Subscribe to Email Updates

Follow EcSell


Recent Posts

Posts by Topic

see all