This week we proudly announced the release of our upcoming book, The Coaching Effect, written by EcSell Institute's very own Bill Eckstrom, President and Founder, and Sarah Wirth, VP of Client Services.
Both authors have spent over a decade researching the activities, behaviors, and performance of leaders. They’ve studied more than 100,000 coaching interactions in the workplace, primarily of sales teams, and have been able to determine how coaching affects team outcomes and growth.
The original idea to write this book originated from a career development discussion between the two authors. From there, a pitch to the publishing house, Greenleaf Book Group, was accepted and the writing began.
The Coaching Effect is written to executive leaders within every company because they ultimately own the performance environment of the entire organization. The book is also written for frontline managers who must become the catalyst for their team’s growth. And despite the authors’ sales background, this book really applies to everyone who has a team reporting to them. A team of any kind reflects how it is coached, and growth will not be maximized unless the manager drives it. (Tweet this)
One of the endorsers of the book, Russ Pastena, Senior Vice President and Global Head of Sales Operations and Enablement, says this about the book,
“I’ve read dozens of books on 'how to play' the sales game. FINALLY, we have seminal research and observations about what is required to extract high sales performance in a compelling and practical approach. If you’re a sales leader now or want to know how to assess a good leader, this is the playbook we’ve been waiting for.”
You might be wondering how this book differs from other leadership or sales books out there. Here are three distinctions of The Coaching Effect:
1) It’s based on research and best practices, not opinion, while also incorporating real-life examples and stories of coaching successes that come from the author’s experiences from within as well as outside the world of business.
2) The book gives those in a leadership role a playbook of what they need to do to become high-growth coaches by being introduced to a step-by-step coaching methodology proven to increase results.
3) The information in this book will help leaders at all levels understand the necessity of challenging people out of their comfort zone and create a high-growth organization. This includes learning how to develop trust relationships, drive accountability, and leverage growth experiences to propel team members to the highest levels of success.
An EFFECT businesses, leaders, and coaches can no longer ignore.