The Coaching Effect Blog

The Coaching Effect Blog

    The Impact of Sales Manager Coaching on Sales

    by Anna Schott / October 4, 2016

    Editor's Note: This blog has been updated for accuracy and comprehensiveness on July 2, 2020.

    It is simply amazing to think of the effects coaching has on team performance. Some may roll their eyes when one uses the term “coaching” rather than “managing” but in all fairness, those are usually the types of archaic “leaders” who don’t believe that their teams do what they are coached to do but what they’re trained to do.

    That is why EcSell chooses to only work with executives who know that their management team is the linchpin to their organization’s success. One of those forward thinking leaders agreed to partner with EcSell Institute to implement our methodology back in 2014.

    The Impact of Sales Coaching 

    Over the course of two years this insurance company saw increases in three focus variables: sales coaching quality, sales coaching quantity and sales goal attainment, or quota.
    • The sales coaching quality score, or the proportion of sales coaching best practices exhibited by the sales manager had a 9% increase between year one (68%) and year two (74%).
    • An even larger increase, 37%, is seen in completion of sales coaching activities with only 49% of a higher performance coaching activities being completed during the year one period compared to 67% during year two.
    • Finally, and most crucially, gains in quality and quantity correspond with increased sales for this organization. The percent to sales goal at year one was 79% and moves to 92% at year two.

    Stated differently, the improvements in how well leaders are coaching their teams and how often they are coaching corresponds with 16% increased sales for this EcSell Institute client


    The Impact of Sales Coaching on Relationships

    Not only is the simple volume of the coaching activities important, but that there is meaningful relationships being built and impactful guidance being created through these sales manager and team member interactions. We took quotations directly offered by the team members as part of the Coaching Effect Survey asking about their manager’s effectiveness. Here’s what they had to say:

    “[My sales manager] has been there for me in good times and bad. We talk often and he cares about more than just the numbers, but our career is the number one priority that leads to other successes.”

    “My direct manager is the epitome of a servant leader and is always learning and growing.”

    “My manager is an excellent listener and always strives to address any issues or hurdles which may impede the sales process. She is a 100% vested in helping me to succeed.”

    By giving C-suite level leaders this type of insight and information, they are better able to make decisions and strategies that drive their team to even higher sales results. It’s possible. Download and share the full case study to learn more about the research, findings and success this organization is having with the EcSell methodology. 

    To learn more about EcSell's method, download this resource: 

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    Tags: Coaching Sales People The Coaching Effect Building Relationships

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    Anna Schott

    Anna Schott

    Anna Schott serves as EcSell Institute's Director of Marketing handling all creative, brand awareness, and lead generation initiatives. Her most recent accomplishments include marketing a viral TEDx Talk and Amazon Best-Selling Book, "The Coaching Effect."

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