Human beings are creatures of habit and routine. When our routines get disrupted we can become uncomfortable, agitated, anxious, and at times down right angry. Don’t believe me? Well, consider this blast from the past article that outlines the initial backlash Facebook received when they rolled out their newsfeed functionality in 2006. Hundreds of thousands of their users were upset about this new feature, boycotts were called for, and user groups were formed in protest. All this dissent in the name of Facebook being innovative and developing their product with the best interests of their users in mind. How dare they!