You’ve all read about it, heard about it and likely tried to implement it. You intellectually understand the concept and perhaps have seen the benefits. But very few leaders are emotionally ready to follow through on one of the most basic and challenging growth perpetuating behaviors - coaching through change. How do I know this? By looking at the data of leaders at all levels who, despite understanding how activity and behavior change will lead to improved team sales results, either consciously or subconsciously continue doing the same things and obtaining the same results.