The Coaching Effect Blog

4 Ways Managers Can Improve Feedback to Reps

Posted by Sarah Wirth

July 20, 2016

Delivering effective feedback on reps’ sales skills is one of the most challenging, but also most important responsibilities of sales managers. We frequently have the opportunity to speak with sales managers about their feedback challenges, and here are some of the most common concerns or questions they share with us:

“I’m not sure how critical or cautious to be with my feedback.”

“I don’t want to overwhelm my reps with too many things they have to improve.”

“I struggle with getting my reps to actually make improvements based on my feedback.”

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Topics: Sales coaching tips, Feedback to reps, Manager Feedback

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