If Millennials can knock McDonalds from the top of the fast food hierarchy, is any business safe from their wrath? In this Wall Street Journal article, the author points out why McDonalds is losing its luster with younger consumers and the findings are quite intriguing to say the least. To be honest, I often think the hyperbole that comes along with generational differences is sometimes overblown. I also believe that while my generation, the millennials, are misunderstood at times, it is incumbent upon us to understand why older generations feel and act the way they do. Understanding generational differences should always be a two way street. However, given the fact that Millennials will make up roughly 70% of the workforce by 2020, this topic is not going anywhere fast. What does this mean for sales departments and sales coaching? Well, a lot quite frankly, but for the sake of this blog I am going to focus on two critical quotes from the article above.