What do influencers and business owners like Elon Musk, Arianna Huffington, Bill McDermott, and Richard Branson all have in common when it comes to their personal brands?
I posed this question during a personal branding breakout session I led at EcSell Institute’s 2019 Sales Coaching Summit (now rebranded as The Coaching Effect Summit) in Charlotte, NC back in April. There were some solid guesses, but no one guessed that all of these individuals have larger social media followings than the company brands they own, lead, or manage. Is that not crazy?!