Growing sales begins with the sales leadership team, not the sales producers. So, if there is a desire to grow or continue growing, place more thought, programs and continuing education against the sales leadership team.
So in that spirit, here are five coaching activities and behaviors our research supports that will help you consistently grow sales:
1) Treat everyone uniquely:
There used to be a school of thought that everyone on a team has to be treated the same way, which has now proven to be a bogus approach to sales team motivation. If you have eight people on your team you have eight unique individuals, at least eight different motivators, eight different goals, and as a result, eight different ways to coach.