The Coaching Effect Blog

Sales Coaching Research: Do Your Sales Reps Trust You?

Posted by Stacia Jorgensen

November 4, 2015

I’m sure I don’t need to go into a lengthy persuasive argument about how important it is for sales reps to have trust in their sales manager. Trust is an important component of any relationship, right? We see this in everything from our relationships with our spouses or partners to our auto mechanic. If trust isn’t present, we aren’t as productive, healthy, or happy as we could be. 

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Topics: sales leader, sales coaching, trust, Leadership, Sales Research

Coaching Conversations: Creating Trust Relationships

Posted by Sarah Wirth

August 22, 2014

A couple weeks ago, I discussed the importance of not only coaching your reps’ skills, but also coaching their mental performance. To keep your reps performing at their peak level, you have to ensure they are always mentally engaged with their work. To that end, I introduced three key coaching principles that you can use to help improve your sales reps’ performance mentality:

  • Creating relationships of trust with those you are coaching
  • Asking powerful questions to drive effective learning
  • Facilitating growth experiences for your team to maximize their potential. 

In today’s blog, we are going to further explore the first coaching principle of creating relationships of trust.

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Topics: coaching sales reps, coaching, trust

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