The Coaching Effect Blog

What is Your Company's Purpose? An exercise to discover it.

Posted by Kristi Shoemaker

October 6, 2011

In sales, having an impactful, moving elevator speech is critical. During the EcSELL Institute Fall Sales Coaching Summit, Lisa Earle McLeod of McLeod and More Inc. took the group through an exercise to help the attendees retool their company elevator speech. Try this with your team!

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Topics: Value Proposition

ROI of Sales Manager Education

Posted by Kristi Shoemaker

April 21, 2010

Ever wonder what the ROI is on investing education and professional development resources to the management level of sales versus the sales producer level? Watch this powerful 3 minute video to get the answer!

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Topics: Value Proposition, ROI, professional development for sales management, sales management resources, 6 Pillars of Sales Productivity

A strong value proposition when selling to executives

Posted by Kristi Shoemaker

March 26, 2010

Posted by: Kristi Shoemaker, VP Marketing, EcSELL Institute

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Topics: sales training, Value Proposition, CEO, Executives, Resources for sales managers

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