Sales Coaching Resources



Ecsell Institute was founded on research and continues to build upon that research by accumulating and analyzing over 100,000 documented coaching interactions in the workplace. Below you'll find some of our most in-depth findings to date. 

The Coaching Effect Book
The Coaching Effect
This best-selling book shares the behaviors and activities leaders need to increase sales, enhance performance, and sustain growth.
The Great Resignation white paper
How to End the Great Resignation
Learn the 3 warning signs that employees are on the cusp of leaving, plus 3 key actions to prevent it.
white paper
Case Study Cover
Client Case Study

A publicly-traded company worked with Ecsell Institute to create an 8-figure increase in their annual sales. 

Case Study
Activity Template-1
4 Coaching Activity Templates

There are 4 required coaching activities all leaders must do. We have a template for each one. 

Hidden Performance Metrics
Hidden Performance Metrics

Find out what vital metrics and data leaders are missing in today's workplace.

White paper
40 Questions List
40 Relationship Building Questions

These questions for leaders & managers will help you have more meaning conversations with your team members. 

Sales Growth Opportunities
The 4 Quadrants

See how little organizations are measuring the effectiveness of their leaders.

Low Performing Manager Research
The Cost of (De)Motivating Managers
Find out how much money organizations are losing by keeping their low performing managers.
Sales Coaching Quantity and Quality
Coach More, Coach Better

Get an inside look into what the best managers do differently with their teams to achieve higher results. 

4 Ways Managers Can Improve Feedback

To deliver the most effective feedback, try these tips. 

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