We build Elite Coaches

A carpenter can’t build a house with just a hammer and nails. And athletic directors and coaches can’t build successful teams with just a ball and talented student-athletes. They need a variety of tools, materials and plans.


We ask the right question

Using a web-based, anonymous survey platform, Ecsell Sports gathers insight from the best possible source: the student-athletes themselves.


We analyze answers

The results of your school’s surveys – along with insights from previous seasons and against similar programs at other schools – are provided to ADs in easy-to-understand reports.


We collaborate

Based on your school’s survey results, Ecsell Sports works with ADs and coaches to deliver actionable items. This comes with online resources – which include elite-performance training modules – that help drive success.


Why use EcSell Sports?

When your school utilizes our database of more than 75,000 interactions between coaches and student-athletes, everyone benefits.

Athletic Directors

If you’re searching for a way to give your coaches an edge, you will find it at Ecsell Sports. Our program develops high-performance coaches who, in turn, create a more positive student-athlete experience.


Coaches gain insight into their coaching style through the eyes of the student-athlete by seeing how they score across six themes: Connection, Psychological Safety, Structure, Skill Development, Communication and Challenge.


Ultimately, the student-athletes are the ones who stand to gain the most from Ecsell Sports’ experience and knowledge. They are why we do what we do.

Click below for more on our results and to read our new report, "state of the Student-Athlete experience"

Ecsell Sports Process



Go to the source. Using a web-based, anonymous survey platform, Ecsell Sports gathers data on the student-athlete experience – directly from the student-athletes themselves.



Insight. By measuring growth season over season and against similar programs at other schools, we provide a treasure trove of insight on student-athletes.


The Result

An elite mindset. Ecsell Sports develops an exclusive how-to guide based on student surveys that are provided to athletic directors who use our research to coach their coaches.


6 Themes of excellence

One of the greatest coaches of all time, Phil Jackson, has often said, “Wisdom is always an overmatch for strength.” We believe the wisdom gained from our survey insights gives athletic directors and their coaches a competitive advantage that leads to a more positive student-athlete experience.

After surveying thousands of student-athletes, we have learned that elite coaches score high in six specific coaching themes. The ones with the highest scores are in the best position to provide an elite student-athlete experience.

How a coach scores within these six themes – outlined in reports to athletic directors – becomes a playbook on how to improve year over year.

  • Connection
  • Psychological Safety
  • Structure
  • Skill Development
  • Communication
  • Challenge

What our members say about Ecsell Sports

Brad M

"As an AD, coaching coaches is one of the top responsibilities we have. Teaming up with Ecsell Sports provides multiple resources such as their professional library and the student-athlete survey. Taking time to listen to our student-athletes through authentic data collected has allowed us to improve methods in order to have a more positive impact on the student-athlete experience."

Brad M.

High School Athletic Director

Terri N

"Ecsell Sports is the first of its kind that has made me aware of my relational skills in coaching and how they impact my athletes and staff. Before Ecsell Sports, I was less aware of how my words and actions affected others. As I have grown with the support of Ecsell Sports, it's been reinforced to me that coaching is less about Xs and Os or winning and more about relationships. My coaching has been elevated to a new level of elite."

Terri N.

Head Volleyball Coach

Dr. Mitchell S.

"Our greatest priority in servant leadership is to create a culture that provides the best possible experience for our student-athletes. Our coaches and I are better leaders as a result of our continued partnership with Ecsell Sports. The Ecsell team have helped us quantify the degree to which we are impacting the student-athlete experience. We have seen clear improvements in our coach acumen since we have partnered with Ecsell Sports."

Dr. Mitchell S.

High School Athletic Director

We have a winning playbook

Athletic directors and coaches say they want a more positive student-athlete experience, and so do we.

That’s why we’ve devoted the past decade to forging the best tools for coaches to impact their student-athletes more positively. Now it’s time for coaches to put these tools to use.

Ready to help your coaches create a more positive Student-Athlete experience?