Bill Eckstrom


    Stacia Jorgensen

    Director of research

    Stacia Jorgensen brings an array of experiences and invaluable expertise in data collection, analysis, and research reporting to the EcSell Institute as the Director of Research.

    As part of her role, she leads all research initiatives, the creation of coaching performance assessments, and was instrumental in helping EcSell translate coaching into a series of measurable metrics. Stacia’s goal is to help EcSell’s clients discover actionable insights surrounding coaching effectiveness that allow them to achieve the highest levels of performance. Her research discoveries now provide sales leaders a never seen before view of team performance that is changing how teams are coached, led and managed. Supporting EcSell’s highly collaborative culture, Stacia also brings her analytical and thoughtful perspective to every department within the EcSell organization.

    Prior to moving into her role with EcSell, Stacia led a non-profit academic research organization for nearly 13 years. Additionally, she has consulted with many for-profit organizations looking to improve their data collection methodologies and to design procedures for sharing their data in meaningful ways. Stacia has expertise in both qualitative and quantitative data collection methodologies.

    Stacia received a Master of Arts in Sociology from the University of Nebraska-Lincoln. In addition to her experience in collecting data, she also teaches undergraduate level Sociology courses. While her heart lies with Research Methods courses and courses in Applied Sociology, she has also taught courses on the Sociology of Sport, Marriage and the Family, and the Sociology of Crime. This academic background in Sociology influences Stacia to look at EcSell’s coaching research beyond simply numbers but from a human behavior and real-world perspective.

    She resides in the mountains outside of Salt Lake City, Utah with her husband, two small children and two small dogs.

    Learn more about Stacia 


    Favorite quote

    "Life moves pretty fast. If you don't stop and look around once in a while, you could miss it." - Ferris Bueller

    What song(s) have you completely memorized?

    "Believer" - by Imagine Dragons

    "The Night Begins to Shine" - B.E.R.

    "The Underdog" - Spoon

    "Ice Ice Baby" - Vanilla Ice

    What's the best single day on the calendar and why?

    Opening day of college football every fall: weather, food, and sports.

    Favorite emoji


    Who inspires you to be better?

    My husband, Edan. He's pretty amazing. I just try to keep up.

    Favorite EcSell Institute memory

    The first time I talked to Sarah about working for EcSell and she said it would be 3-4 hours of work every couple of weeks. (kidding)

    The day I spent working at the Lincoln office last summer - having access to almost everyone, getting to know people in a water-cooler sort of way that isn't possible when working remotely.

    Running the factor analysis on the rep survey to make different coaching themes and seeing how well our survey worked to explain coaching behavior.

    EcSell Institute Speaker
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