"a new way to win: Rethinking the student-athlete experience"

Building on his previous Tedx Talk, Bill will discuss how coaches shape the student-athlete experience. He’ll break down the difference between a transactional coach and a transformational coach and explain how the choices a coach makes can either propel or inhibit  the growth of a student-athlete. 


4.5 million viewers can't be wrong. Watch Bill's last TedX Talk below.



Bill Eckstrom is a renowned keynote speaker, author, and entrepreneur. Bill’s robust professional career path has encompassed sales, sales leadership, executive leadership with both private and publicly traded companies, and as a founder of start-ups. In 2008, he established Ecsell Institute to fill a void he witnessed and personally experienced in the coaching and leadership profession within businesses.

Ecsell’s research and improvement programming is now being utilized in the athletic and academic worlds, spawning his start-ups Ecsell Sports and Ecsell Education in 2019. These companies quantify and transform the impact school administrators, coaches, and teachers have on the overall experience of students and student-athletes.

Bill is a former TEDx presenter, and a popular guest on various podcasts and radio shows. In addition, he is the author of research articles, white papers, and the co-author of the best-selling book, The Coaching Effect.

Bill embodies his empathy superpower through his therapy dog, Aspen. You will find Bill and Aspen working together at children's hospitals, senior homes, and courtside at local sporting events.


Ready to help your coaches create a more positive Student-Athlete experience