Next Open Session: September 28-29, 2022

The Coaching Effect Academy

Virtual & On-site Training for Executives, Managers, & Leaders of Teams
Manager Event
Upcoming Virtual Academy Date: September 28-29, 2022 


The Coaching Effect Academy is an intensive research-backed virtual course that teaches leaders precisely how to be the best possible coach for their teams. It is designed to deliver the highest quality leadership training in a flexible and cost-effective way, both for senior leaders and front-line managers. Leaders will acquire all of the information, best practices, and tools needed to make a significant and lasting impact on their teams and career.

Through a series of five virtual sessions across two days, leaders will achieve vital skills supported by objective data in order to become a high-performance coach. Leaders take part in interactive learning experiences that make engagement easy, including virtual breakout rooms, group presentations, and video role plays.

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Manager Training Event

Details at a Glance

Who is the Academy For?
Any leader, from any industry or company size, who is responsible for leading, coaching, or managing a team to perform at a higher level.
What is the Course Length?
The Academy is eight high-impact hours of training broken into five sessions delivered across two days.
Who are the Academy Presenters?
Bill Eckstrom & Sarah Wirth, co-authors of The Coaching Effect, personally deliver all sessions and engage one-on-one with participants.
what is the average class size?
To support the most engaging learning environment possible, the Academy caps attendance at 40 leaders.
What is the ROI?

EcSell Institute research shows that the top 20% of coaches bring in $4.3 million more per leader per year than the bottom 80%.

Leaders who play a demotivating role within their organization lead teams that perform 9% lower than coaches who are highly effective at motivating their teams, equaling a $2.1 million decrease per manager per year.


Bill Eckstrom

Bill Eckstrom, CEO of EcSell Institute

Bill Eckstrom is the world's foremost authority in metric-based coaching and growth. He founded Ecsell Institute in 2008 to help executive leaders, managers, athletic coaches, teachers, and more to master how coaching done correctly is the #1 enhancer of performance. After his TEDx Talk quickly amassed over 3 million views, it became clear that the world was eager to understand growth and performance through Bill’s eyes. His vast experience of turning subpar leaders into elite coaches will help you understand why measuring performance at the leadership level is critical to growth at the individual, team, and organizational level.

Sarah Wirth

Sarah Wirth, President of EcSell Institute

When Sarah brings her well-versed expertise in coaching and leadership, she delights in using research as much as she as does her sharp wit. Knowledge and demeanor make Sarah a sought-after instructor - she has over 20 years of experience in employee assessment, leadership development, and executive coaching. She has presented to executives from across the globe with organizations such as Mercedes Benz, Estee Lauder, Ritz Carlton, Cheesecake Factory and many more. Sarah will make you feel not just inspired, but fully equipped, to create impactful and lasting change within your teams.

Coaching Effect Certified
Become Coaching Effect Certified After Completion of the Academy 


Based on the research of more than 300,000 workplace coaching interactions, The Coaching Effect helps leaders at all levels understand the necessity of challenging people out of their comfort zone in order to create a high-growth organization. Leaders will learn how they can develop trust relationships, drive accountability, and leverage growth experiences to propel their team members to the highest levels of success. The Coaching Effect book is an auxiliary resource for leaders enrolled in The Coaching Effect Academy to continue honing their indispensable coaching skills. Download the first chapter for free below. 


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"Bill, Sarah, and Ecsell Institute gave me the tools I need to be a better sales leader. This event is a must for every manager."

Director of Sales at Manufacturing Company


"I am always eager to learn and expand my education in management and sales. Ecsell Institute gives that to me and is turning me into a better coach." 

Director at Cosmetics Company


"I honestly walked away with some really practical ideas (not just theory) along with identifying areas where I need to improve."

Training & Dev. at Oil & Energy Company
Take a look at the content and agenda for this Academy:
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