The Coaching Effect Academy

September 11, 2019 I Newport Beach, CA

About The Academy

Brought to you by the authors of the best-selling book, The Coaching Effect, which has every business, leader, and manager taking notice.

Authors and leadership experts, Bill Eckstrom and Sarah Wirth, go in-depth by providing the foundation to improved coaching that’s essential to growing a team’s performance during this one-day academy. Attendees will walk away with:

- An understanding of the impact of effective coaching on team results

- An introduction to the three drivers of creating a performance environment

- The information, best practices, and tools they need to efficiently execute the coaching effect activities

- A complete breakdown and playbook on how to make the ultimate coaching effect within their organizations 

Register
Coaching Effect Certification
Become Coaching Effect Certified After Attending This Academy 

The Coaching Effect Academy Attendees

Who should attend? 

Anyone, from any industry or company size, who is responsible for leading, coaching or managing a team to perform at a higher level should attend this event. 

What is the ROI of Attending? 

The research shows that managers who play a demotivating role within their organization lead teams that perform 9% lower, equaling a $2.1 million decrease, than managers who are highly effective at motivating their reps. And leaders who spend only two hours of coaching per month per rep achieve 90% of sales goal. Those who spend more than three average 107% of goal. 

Register
 
Bill_Eckstrom_Square

08:00 am - 10:15 am

Introduction to The Coaching Effect

  • The definition of coaching and how it differs from management
  • The impact of coaching on performance and the principles of the performance equation (relationship, order, and complexity)
  • The activities and behaviors that separate top-performing coaches from all others
 
With Bill Eckstrom
Founder and President of EcSell Institute & Co-Author of "The Coaching Effect"
 
Break from 10:15 am - 10:30 am  
Sarah_Wirth_Square

10:30 am - 12:00 pm

Coaching Activity #1: One-to-One Meetings

Why this best practice matters, process for completion and workshop activity to ensure effective execution using performance equation principles

Key Takeaways:

  • Frequency and format for effective one-to-one meetings
  • Key questions to ask during one-to-one meetings
  • How to properly document and follow up on one-to-one meetings
  • Learning method: Small group exercise with feedback discussion

 
With Sarah Wirth 
VP of Clients Services At EcSell Institute and Co-Author of "The Coaching Effect"

12:00 pm - 1:00 pm

LUNCH

At the Hyatt Regency Garden

 
Sarah_Wirth_Square

1:00 pm - 1:30 pm 

Coaching Activity #2: Career Development Plans

Why this best practice matters and an overview of key principles of executing this coaching best practice

Key Takeaways:

  • How to prepare for an effective career discussion
  • Focusing on professional growth, not just a new position
  • Best practices for creating individual career development plans
 
With Sarah Wirth 
VP of Client Services at EcSell Institute and Co-Author of "The Coaching Effect"
Sarah_Wirth_Square

1:30 pm - 3:00 pm

Coaching Activity #3: Team Meetings

Why this best practice matters, process for completion and workshop activity to ensure effective execution using performance equation principles

Key Takeaways:

  • The right frequency and agenda for team meetings
  • Why shared leadership is the best way to run team meetings
  • How to lead an engaging meeting of a remote team
  • Learning method: Large group brainstorm exercise
 
With Sarah Wirth 
VP of Client Services at EcSell Institute and Co-Author of "The Coaching Effect"

Break from 3:00 pm - 3:15 pm 
Bill_Eckstrom_Square

3:15 pm - 4:45 pm

Coaching Activity #4: Performance Feedback 

Why this best practice matters, process for completion and workshop activity to ensure effective execution using performance equation principles

Key Takeaways:

  • The structure that yields better feedback conversations
  • Delivering constructive feedback empathetically and effectively
  • Using questions for more engaging and actionable feedback
  • Learning method: Partner role play activity
 
With Bill Eckstrom
Founder and President of EcSell Institute & Co-Author of "The Coaching Effect"

4:45 pm - 5:00 pm

Wrap Up 

 
With Bill Eckstrom & Sarah Wirth
Co-Authors of "The Coaching Effect" 
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09:00 am - 09:30 am

Gathering & Welcome Speech


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Darill Mckeon
Senior manager
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09:30 am - 10:00 am

Gathering & Welcome Speech


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Katalina Bolafka
Senior manager
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10:30 am - 11:00 am

Gathering & Welcome Speech


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Katalina Bolafka
Senior manager

Coffee Break

11:00 am - 11:30 am

Gathering & Welcome Speech


 Donec sed nulla eros. Sed dignissim semper ipsum id posuere. Vestibulum ac nibh nec elit posuere ultrices. Praesent varius dictum mauris, vitae dignissim lectus elementum ut. Morbi faucibus libero in velit vehicula venenatis. Pellentesque vehicula tempus dolor, sit amet tristique risus bibendum a. Interdum et malesuada fames ac ante ipsum primis in faucibus. 

Katalina Bolafka
Senior manager

The Effect

From past attendees of The Coaching Effect Academy

 

"Bill, Sarah, and EcSell Institute gave me the tools I need to be a better sales leader. This event is a must for every manager."

Eric
Director of Sales at Manufacturing Company

 

"I am always eager to learn and expand my education in management and sales. EcSell Institute gives that to me and is turning me into a better coach." 

Stacie
Director at Cosmetics Company

 

"I honestly walked away with some really practical ideas (not just theory) along with identifying areas where I need to improve."

Rick
Training & Development Manager at Oil and Energy Company
Register
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Get the best-selling book, "The Coaching Effect"
The Book